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Chapel Pointe is a nonprofit continuing care retirement community affiliated with The Christian and Missionary Alliance. Located on eight beautiful acres in Cumberland County, Pennsylvania, Chapel Pointe provides independent living, personal care, memory support, skilled nursing care and rehabilitation services in a faith-based, welcoming environment. Their heritage of trust, integrity, faith, service and innovation began in 1944 and continues today. Since the beginning, their team’s mission has been to ensure that every resident is treated with the utmost respect and care.


Varsity is a leading full-service strategic marketing firm focused on winning the mature market. They partner with organizations in the senior living, technology, consumer goods & services, and healthcare spaces. Their integrated approach addresses marketing challenges through research, branding, strategic planning and web design, as well as social, web and traditional media. They offer very industry-specific expertise In the senior housing space, including a sales consulting practice that works hand in glove with our marketing and advertising services.

They focus on delivering fresh thinking in mature marketing.


We partnered with Varsity to help capture the true heart of the Chapel Pointe's unique community and lifestyle for promotional materials. We used natural lighting to capture Chapel Pointe's real residents, using the residents' apartments and facilities as our beautiful backdrop.