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The Army Distaff Foundation was founded in 1959 as a 501(c)(3) nonprofit organization. By 1962, thousands of Army wives worldwide had raised the necessary funds to open Army Distaff Hall as a residence for Army widows to provide necessary services that military benefits did not then cover. In 1989, the residential campus was named Knollwood, and admission eligibility was extended to retired military officers of all services, and to their female relatives. Since its inception, Knollwood has expanded to include four levels of care: independent living, assisted living, skilled nursing care, and the Special Care Center for individuals with Alzheimer’s and other forms of dementia.


Varsity is a leading full-service strategic marketing firm focused on winning the mature market. We partner with organizations in the senior living, technology, consumer goods & services, and healthcare spaces.

Our integrated approach addresses marketing challenges through research, branding, strategic planning and web design, as well as social, web and traditional media.

In the senior housing space, we offer very industry-specific expertise. This includes a sales consulting practice that works hand in glove with our marketing and advertising services.

We pride ourselves on bringing fresh thinking to mature marketing: offering new strategic insights, sophisticated executional integration, and outstanding creative.

If you’re focused on meeting and exceeding the needs of today’s seniors, let Varsity win the mature market for you.


Knollwood senior living and Varisty branding hired us to photograph actual residents is various parts of their establishment.