MEADOWOOD RETIREMENT COMMUNITY
CLIENT
Meadowood is a 131-acre neighborhood retirement community located in Worcester, PA. It provides residents with choices in independent living, including customizable apartments, courtyard homes, and classic English carriage homes, as well as a full continuum of care. Along with manicured gardens, grounds, and scenic trails, it also offers a variety of activities including a fitness center, an indoor swimming pool, an art and ceramics studios, woodworking and craft shops, a computer lab, a 8,000-volume library with fireplace, flower and vegetable garden areas, and special excursions. Meadowood is truly a unique and all-inclusive community that takes senior care to a whole new level.
AGENCY
Varsity is a leading full-service strategic marketing firm focused on winning the mature market. They partner with organizations in the senior living, technology, consumer goods & services, and healthcare spaces. Their integrated approach addresses marketing challenges through research, branding, strategic planning and web design, as well as social, web and traditional media. They offer very industry-specific expertise In the senior housing space, including a sales consulting practice that works hand in glove with our marketing and advertising services.
They focus on delivering fresh thinking in mature marketing.
ASSIGNMENT
We partnered with Varsity to help capture the true heart of the Meadowood's unique community and lifestyle for promotional materials. We used natural lighting to capture Meadowood's real resident, using the residents' homes and immaculate facilities as a beautiful backdrop. While were we there to capture the community, its charming and warm residents stole the shoot and our hearts.
.